Over half of OK Rent a Car clients choose the Balearic Islands as their top destination for this summer. The OK Cars Mobility vehicle rental division, the mobility subholding of OK Group, has observed a growth in demand for the months of June and July, with reservations mainly concentrated in cities of the Mediterranean with sunny weather and beach tourism.
With regard to reservations for this summer, destinations in the Balearic Islands are those generating greatest interest, exceeding 50% of searches for OK Rent a Car destinations in Spain and Portugal, Mallorca being the island with greatest demand, followed by Ibiza and Menorca. After the Balearic Islands, the next most popular destinations are the cities of Barcelona, Alicante and Málaga.
This increase in reservations coincides with the progressive phases of de-escalation throughout Spain and the recent announcement by the Government of the reactivation of national and international tourism. Since the start of the healthcare crisis, OK Rent a Car has followed the safety and hygiene recommendations established by the WHO and the Spanish authorities, offering a guarantee of cleanliness in all rental vehicles, in order to guarantee the safety of all clients.
Additionally, as part of this protocol of safety measures and to offer a flexible option for clients, we have established Door to Door, the new personalized delivery service, with which clients can rent their vehicle and choose where to pick it up and return it, without needing to travel to an OK Rent a Car office. This service is available in an 80km radius around the offices in Alicante, Barcelona, Ibiza, Madrid, Málaga, Menorca, Murcia, Palma de Mallorca and Valencia.
At OK Rent a Car we continue with the strategy established for 2020, which includes the recent openings of offices in the centre of Barcelona, Madrid and Seville, as well as the launch of new offices in Italy, in the cities of Rome and Milan.