OK GROUP launches its new vehicle rental brand, AMIGOAUTOS RENT A CAR
OK GROUP continues its dynamic of expansion and business growth through the acquisition of the Amigoautos.com brand and domain, allowing it to operate as an online broker. To do so, in 2018 it will invest 30 million euros in the launch of AMIGOAUTOS RENT A CAR and assign over 70 professionals to the project.
OK GROUP will provide its new brand with its own fleet of vehicles and initial presence in 8 destinations of the Mediterranean Arch: Barcelona, Valencia, Alicante, Málaga, Mallorca, Ibiza, Menorca and Formentera.
Unlike the business model applied in the expansion of OK RENT A CAR, OK GROUP is planning diversified growth of AMIGOAUTOS RENT A CAR through the opening of new agencies, both its own and franchised.
Executive president and founder, Othman Ktiri, is enthusiastic about the launch of the AMIGOAUTOS brand, whose purchase “is a turning point in the expansion strategy of the group, as after 100% organic growth, we have for the first time opted to purchase instead of creating from scratch.”
OK Group is proud of this new step forward in a defined strategy for sustainable and profitable growth which has led to the opening of 27 vehicle hire offices under the OK RENT A CAR brand in the main Spanish cities, and whose total turnover in 2017 amounted to 230 million euros.
