The business holding OK Group and hotel chain Smy Hotels have joined forces to create the company OKLogi Hotels to jointly manage this hotel chain on an international scale.
This is a strategic project which will allow the OK Group to penetrate the hotel industry, and in turn, will help Smy Hotels to boost their growth and strategy as multi-brand managers. All this is possible thanks to both groups’ extensive know how. As a result of this agreement, the new company shall also use some of the OK Hotels’ tourist properties.
Smy Hotels currently manages 10 hotels in Spain, Italiy, Portugal and Greece. These are countries where OK Mobility, the OK Group business holding’s mobility section currently operates. They are also present in other European countries, including France, Germany and Malta.
The agreement reached between the two groups will speed up growth and expand the chain via the current brand Smy Hotels, OK Hotels or third parties, and will always be sustainable and profitable in a key moment for the tourism industry.